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What career opportunities can this lead to?

Students can progress to other business related courses at Eastleigh College - please browse the website for further details.

What are the entry requirements?

There are no formal entry requirements in respect of this course.

What does this programme involve?

This is a five week course designed to introduce basic marketing concepts to students. It will build the foundation for students to develop their own marketing plans for their businesses, and can be extended if desired.

8 out of 10 entrepreneurs who start businesses fail within the first 18 months, according to Bloomberg. Fully, 80% of businesses will fail in less than two years. Whilst there are many reasons why businesses, and in particular small businesses, fail, one of the common reasons is because they fail to market themselves. To a business owner, the superiority and necessity of their products or services is obvious, and sometimes it can be difficult to remember that others need to be convinced of what they already ''know''.

Knowing how to market your business is a crucial skill to stand out from the crowd and be an outlier of the above statistics. Therefore, having access to courses like this to learn these valuable skills helps the local economy thrive and helps people realise their dreams of being their own boss. It can also help those looking to go into marketing for a career, by giving them the necessary foundation to succeed in a marketing department.

Content Outline:

* What is marketing? This introductory session will discuss concepts such as the 4ps and 7ps of marketing, the funnel, etc.

* Who is your customer? Students will build a persona of their target customer, and learn how this will help them to effectively reach those people.

* SWOT Analysis: In this session, students will learn to survey their competition, and look at their own strengths and weaknesses.

* Marketing Plan, Part 1: Using the previous session's knowledge, students will begin building their own marketing plan, step by step.

* Marketing Plan, Part 2: This session follows on from the previous, walking students through the completion of their marketing plans.

A College Certificate will be awarded on request.

How is the programme taught and assessed?

The course will be taught through demonstrations, discussions and practical tasks.

What else do I need to know?

This course is suitable for those already running a small business looking to refresh their marketing, or for those who have just set up a business and require an introduction to marketing.

Please bring a pen and paper to the first class.

Students are responsible for the purchase of materials relevant to the course.

Dates for the diary

Our part-time open event is held every June. For specific dates and times please see the events section of our website or telephone 023 8091 1270.

How do I apply?

Apply by clicking on the APPLY NOW link on this page. Alternatively, you can apply by completing an application form through our Adult and Community Learning team by telephone 023 8091 1270 or via email at

*Fees will apply if you are over 18. You may be eligible for fee support or a loan. To find out an accurate cost, based on your individual circumstances, please contact our Adult and Community Learning team.

Course Code


Session Venue Starts Days Time Weeks Fees* 24+ Fees*
C65B Eastleigh College 26/2/2019 Tue 19:00 – 21:00 5 £74.00 £74.00 Apply now

* Please note that although this tool looks to give customers the best indication of course costs, a final cost can only be confirmed once all submitted information is verified by our information, advice and guidance team.

Need any further advice?

If you require further advice and guidance about any course costs and/or the funding options available to you, the College has a dedicated Adult and Community Learning team who can be contacted on telephone 023 8091 1270.

The Equality Act

The College wishes to ensure that it complies with the requirements of the Equality Act 2010. If you are a disabled person, please ensure that we know what you need so that we can make all reasonable adjustments to help you succeed.

Please note all courses descriptions may be subject to change.

Course Notice

Unfortunately this course is now full. Please select another date, if available, or click here to submit an enquiry. By doing so our admissions team can contact you if a place becomes available.