Six Level 3 Hair & Media Make-up students recently attended the Wessex AHSN Annual Stakeholder Conference at St. Marys Stadium in Southampton to help promote the ‘My Trusty’ range of skincare products.
The My Trusty range was developed by Salisbury District Hospital over 20 years ago to help heal skin traumas such as burns or post-surgery scarring, and includes a moisturising cream, body butter and body oil. The products have also been reported to be beneficial on a range of skins conditions such as dermatitis and eczema.
The Eastleigh College Beauty team was approached by Salisbury Hospital to get involved with the promotion and marketing of My Trusty. Marketing is an essential part of the Hair & Media Make-up course, so the students jumped at the chance to get involved with a real product that is used in their industry.
The students set up a stall during the interval at the Wessex AHSN Conference, where they promoted the products to healthcare professionals and consultants. In order to be able to talk enthusiastically about My Trusty, the students needed to thoroughly research the brand beforehand and come prepared with an understanding of the products and their benefits.
Talking face-to-face with consultants in industry enabled the students to practice their communication skills. Overall the students enjoyed running the promotional stall, and are keen to get involved in future events:
“It was nice to get involved with the initial promotion of a product that we could see makes a really positive impact on people’s lives, and to meet people from the NHS who understood the product and what it’s used for. It was great to talk to people who we usually wouldn’t interact with, which helped build our confidence.”
- Ellen, Fleur, Zoe and Olivia
This is a great opportunity for students to gain an understanding of marketing and promotion in the Beauty industry, and an exciting project for the students to get involved in outside of the hairdressing and beauty therapies they study on a day-to-day basis.
To find out more about our Hair and Media Make-up course, please visit the course page.